American National Bank of Texas

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Marketing Manager

Marketing Manager

Job ID 
2018-2520
Posted Date 
1/16/2018
Location 
US-TX-Terrell
Location Name 
ANBTX Resource Center

More information about this job

Overview

Guided by our values since 1875, American National Bank of Texas strives, through the power of relationships, to be the preferred bank of choice for individual and business customers in the communities that we serve.

Building relationships with our customers, employees, and communities are at the core of everything we do. Join us as we provide our customers with solutions, not just products.  We believe in teamwork and empowering high performers who are committed to our mission while achieving personal and professional success. 

Responsibilities

The Marketing Manager manages one or more functions of the marketing department. The individual builds and maintains strong relationships with internal and external stakeholders. Aligned with the bank's strategic plan, the individual develops and coordinates marketing communications, advertising, and promotional activities through both digital and traditional marketing. Additionally, the individual contributes to the total effectiveness of the department through effective budgeting, communication, needs assessment, problem solving, proactively offering creative solutions, and managing others.

  • Executes marketing plan with specific goals to generate revenue, build brand awareness, and maximizes exposure to target businesses and consumers through online, print, and other channels as needed
  • Enhances and manages website and direct mail programs; copywriting, and proofing all site text
  • Manages projects from concept to delivery; effective management of scope, milestones, deadlines, and costs
  • Manages budgets, schedules resources, and prioritizes to achieve marketing objectives
  • Establishes policies, procedures, and appropriate controls for area of responsibility
  • Manages marketing agency and vendor relationships
  • Generates project reports, tracking, and status updates
  • Manages staff through consistent coaching and development plans

Qualifications

  • Bachelor's degree or equivalent educational/work experience, MBA preferred
  • 10 years experience in marketing with a broad knowledge of accounting, business administration, finance, etc.
  • 3 years related management experience

 

Skill

  • Requires ability to analyze and interpret information; display creativity; work as part of a team and able to work independently
  • Strong verbal and written communication, customer service, organizational, time management, and multi-tasking skills
  • Apply marketing strategy expertise
  • Working knowledge of Microsoft Excel and MS Word
  • Must be able to travel regularly from location to location.
  • Lifting in an office setting may be required up to 30lbs.

 

Equal Opportunity Employer